Lisa McKnight ’82 is Executive Vice President and Global Head of Barbie and Dolls for Mattel. Lisa oversees the entire Dolls portfolio for Mattel, leading a global team in brand strategy, product development, and marketing execution.

Lisa has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market that is reflective of the world kids see around them. With tenets rooted in the power of purpose, empowerment, inclusivity, culture, and role models, the Barbie brand continues to inspire the limitless potential in every girl and has never been more relevant than it is today.

Lisa has led the charge in defining the brand’s global social mission with the launch of the Barbie Dream Gap Project – a multi-year initiative dedicated to leveling the playing field for every girl. Since launching in 2018, Lisa has overseen the celebration more of than sixty global role models and raised more than a million dollars for nonprofit organizations that have powerful vehicles in place to reach girls at a global scale.

Lisa is the 2016 recipient of AdWeek’s Brand Genius Award and serves on the boards of MAKERS Women and the Toy Industry Foundation, with a focus on the DE&I committee. Lisa is also the executive sponsor of Women of Mattel and and a member Women In Toys, through which she serves a mentor to women in the toy, licensing and entertainment industries. In 2020, she was a finalist for WFA’s Marketer of the Year title and in 2021, named to Business Insider’s most innovative CMOs list. Lisa is a frequent guest speaker at conferences such as the Cannes International Advertising Festival, Fast Company Innovation Festival, WFA Global Marketer Conference, Most Contagious Summit, Brand Innovators and The Gathering Summit, which welcomed Barbie as a cult brand in 2021.